THE GREATEST MOVIE EVER SOLD
Pom Wonderful Presents the Greatest Movie Ever Sold is Morgan Spurlock talking about advertising and product placement. This is actually kind of a fun movie. Probably could have used a little bit of editing, but what’s interesting to me is several things. First of all, how if you can convince one person to go along, that you can get other people. So it’s the critical mass. And who the sponsors were and why this appealed to them and basically his deal is if you see something in a movie, you’re more likely to buy it. I’d be more likely to patronize these guys because they had such a cool spirit of wanting to do something a little outside the boundaries of usual advertising. I think the polemic against advertising becomes ambivalent; is he selling out or buying in, and is advertising really the horrible thing that it’s supposed to be. So I think his message gets a little bit watered down or maybe soaped up, whatever. But I think it’s an enjoyable movie and there are also some things that you learn about the products and the product — the companies. So I like it. Three and a half stars. They had samples of Pom and Ban and Mane and Tail Shampoo and Amy’s Pizza for us at the screening. But only afterward. So truth in advertising, product placement.