Art & Copy
Art & Copy – Movie Review
“Art & Copy” is a powerful new film about advertising and inspiration. Directed by Doug Pray, it reveals the work and wisdom of some of the most influential advertising creatives of our time.
“Art & Copy” is a documentary about the advertising agency business, perhaps as a result of the success of “Mad Men”. Although, who knows,it may have been started well before “Mad Men” was such a hit. Part of it is absolutely fascinating when interviewing some of the giants in advertising, and to find out how they came up with their ideas, and the statistics are mind boggling. The documentary doesn’t quite hold together, even though it’s wonderful to watch, in that they also intercut it with footage of a guy who hangs billboards for a living, and his family has for generations — which I suppose is vaguely interesting, but doesn’t really have much to do with the concept of creativity and where ideas come from and how much advertising revenues are really worth. As a documentary — there’s some things that really don’t make much sense; on the other hand, it had incredibly powerful images. There’s probably no more powerful images on the planet than that which is used to emotionally sell us something. In terms of emotion, I’d probably give it a five; in terms of making any particular sense, I’d give it a three. All in all, give it four stars.